About Web Style Stats | Conversion ROI and Hits Counter Tracker System for eCommerce websites
The Web Style Stats campaign tracking system is for anyone with a web site that sells things or solicits some other action from its visitors. It is a software package that automatically monitors all ad campaign activity on your web site (clicks, sales, etc.) and reports essential campaign data in real time including ROI (return on investment) and profit/loss. The system tracks activity from each source (individual ad listing, PPC keyword, etc.) separately so you can see exactly what's working.
The system tracks and reports many statistics, including:
- Number of clicks received
- Approximate amount spent for those clicks
- Number of conversions/sales that resulted
- Total dollar amount of sales generated (if configured)
- Conversion rate (percentage of visitors who converted)
- Gross profit or loss in dollars
- Return-on-Investment (ratio of sales dollars to ad spend dollars)
All of these statistics are available from the highest level of summary to the lowest level of detail. With just a couple of clicks you can look at your overall conversion rate and gross profit/loss for the current day. Statistics can be summarized by outlet (e.g., all your Google Adwords listings) or by ad group (e.g., all your underwater widgets listing), and from there you can easily drill down to increasing levels of detail, breaking out data for a given outlet by group, listing, keyword, etc.
Without the Web Style Stats campaign tracking system, managing your campaigns effectively can mean an enormous amount of work. You have to log into each advertising outlet's control panel, generate reports on clicks and cost for each listing and keyword, and connect that data to resulting sales (assuming you have some way to track which sales resulted from which keywords, etc.). Then you have to do the math (or plug numbers into a spreadsheet) to figure out ROI and profit/loss on each listing and keyword.
If you've got more than a few keywords, manually scraping together all that data from separate sources takes too much time. Your time is too valuable to spend crunching endless numbers, but ironically, to stay ahead of your competition, those numbers need to be crunched. Because on-line advertising can be tracked accurately and in detail, you must track your on-line advertising accurately and in detail to stay competitive.
Web Style Stats relieves this burdensome workload by automatically tracking all your campaigns accurately, in detail, all in one place. While your competitors are scratching their heads and punching their calculators trying to figure out why sales are down, you'll already have spotted the exact source of the problem and updated your bids and listings to correct it.
Having easy, one-stop access to all your campaign performance data will save you a lot of analysis time, a lot of advertising dollars, and it will give you a distinct advantage over the advertisers you compete with. Not only will the Web Style Stats tracking system tell you exactly which ads and keywords are working, it will tell you exactly how changes to your site affect sales.
No more guessing whether the latest changes you made to your site are the reason sales dropped, or if it was just the weather. Web Style Stats will let you know. When you know which changes helped and which changes hurt, you'll know how to make more sales and increase your profits.
Managing an e-commerce site is like being stuck in the back room. You can't observe your visitors as they click your ads, browse your site, and decide whether or not to make a purchase. Being able to watch what's happening is essential for generating creative ideas for improving your results.
This kind of observation and idea generation happens all the time in the brick-and-mortar shops down on Main Street. Store owners observe what times of day are busy, what seems to be catching customers' attention when they enter the store, what problems customers encounter, etc.
This kind of observation can be very helpful in on-line retailing too. For example, if you notice that many visitors add an item to their shopping cart, start to check out, but then head to your privacy policy page, you might discover that your visitors are becoming concerned about their privacy during the checkout process. You could then take steps to make your checkout process more reassuring or less invasive.
Or you might observe that visitors from a particular listing never seem to get past the first page of your site, while visitors from other listings almost always click through at least a few pages. That would suggest a difference in the type of visitors being attracted by the different listings, and probably spark some ideas about how to improve your listings to attract more qualified visitors.
You must be able to observe what's happening on your site to generate the creative ideas that lead to real improvements. The Web Style Stats campaign tracking system can track each of your visitors from click to sale, and lets you watch clicks, hits, and sales live in real time. You'll be amazed by what you learn when you get out of the back room and start watching what's happening on your site.
Search engine optimization is becoming a very important part of the internet marketing business. With Web Style Stats you can track clicks, hits, conversions, and sales resulting from any link to your site, including unpaid search listings, directory links, etc.
This feature tracks traffic sources based on the referring URL (the URL of the page that linked to your site). If the page that linked to your site was a search engine results page, the Web Style Stats system will extract the keywords from the visitors search (possible for most search engines) and log them as well.
You'll be able to see what keywords your visitors are using to find your site, and measure the conversion rate, ROI, etc. for each of those keywords.
The Web Style Stats system also lets you easily track results from your email marketing campaigns, including how many recipients have opened the email message, and the number of page hits, conversions, or sales that result. This is accomplished by including a small code snippet in your HTML email marketing messages.