Measure Campaigns
Use Web Style Stats to measure all the campaigns and identify the campaigns, keywords or banners that aren't making any sales.
Success in online marketing goes far beyond having great campaign results. In fact, the true measure of success is to know exactly which keyword phrases or email tag lines are delivering the best results. While the click through rate is important and is one measure of the effectiveness of the ad or email, it’s not the only measure of success. Rather, it is far more important to know what the visitor does once they arrive at the web site. What keyword phrase or link did they use to get to your web site? Was it a regular search result, a keyword ad or a specific article in your email campaign? What pages did they visit? Did they complete the desired task (sign up for a newsletter, request more information or create an account)? Or did they leave after looking at the first page?
Web Style Stats provides detailed reporting on all keyword ads combined with regular search results, email campaigns, and post click analysis to measure effectiveness and return on investment. Using Web Style Stats, you can track organic search engine results, keywords ads, email campaigns, offline ads and marketing campaigns with other web sites.
Our detailed monthly reports help consolidate the data to provide insight and identify trends happening in your online marketing space. We also help track your success towards set goals and provide action items for future success.
With over five years in the industry, we know what works and can advise on in-house or hosted web analytics software to make measuring your success a priority.
Contact us to discuss how we can help improve your online ROI.